The story of NextSense: A 165 year brand journey

The brand purpose for producing The Story of NextSense was to celebrate and solidify the organisation’s identity as a trusted, pioneering leader with a 165-year legacy in hearing and vision support. Strategically, the book played a critical role in bridging the past with the future—following a significant rebrand that repositioned the organisation from its heritage identity as the Royal Institute for Deaf and Blind Children to the modern, nationally focused brand of NextSense.

Two years in the making, this meticulously crafted, 220-page testament brings gravitas to the organisation’s journey, capturing its evolution, milestones, and impact in rich detail. By showcasing decades of innovation, impact, and growth through compelling visuals and narrative, the book helped reassure long-standing supporters while engaging new audiences with a confident, contemporary voice. It reinforced brand credibility, connected legacy with leadership, and served as a powerful storytelling tool for clients, partners, and the philanthropic community—demonstrating that while the name had changed, the organisation’s purpose, values, and commitment to innovation remained stronger than ever.