NextSense launch: A new era of Next

The opening of the NextSense Centre for Innovation is a landmark moment for the brand, reinforcing its identity as a national leader in inclusive, research-driven services for people with hearing and vision loss. Purpose-built for accessibility and located within a world-class innovation precinct, the centre brings together education, therapy, and research in one integrated space—making visible the organisation’s commitment to equity, innovation, and excellence. Backed by strategic partnerships and endorsed by the Prime Minister, it elevates NextSense’s profile and impact, showing Australia and the world what’s possible when inclusion and innovation go hand in hand.

The launch of the NextSense Centre for Innovation marked a defining moment in the expression of our brand platform, “A New Era of Next.” The event brought the brand to life through immersive storytelling, architectural design, and sensory experience. The building itself played a central role in shaping the brand application. Inspired by the way natural light moves through the space—shifting, revealing, and connecting—the visual identity and event design embraced themes of clarity, openness, and transformation.

The interplay of light and structure informed everything from colour choices to the pacing of visual content, creating a sense of progression and possibility. Building tours allowed visitors to experience the brand through space and material, as every surface, tone, and interaction was designed to reflect our commitment to inclusive innovation. The result was a full-sensory expression of purpose—a living, breathing representation of the future NextSense is creating.