Strings: A symbol of brand connection
Telstra and The Australian Ballet share a partnership built on innovation, excellence, and accessibility. Together, they combine technology and the arts to make ballet more inclusive and widely available—supporting emerging talent and bringing performances to audiences across Australia.
The physical strings featured in the installation represent the strong, tangible connections that Telstra builds across communities and throughout the country. Their flowing, interwoven shapes echo Telstra’s iconic brand assets, symbolising the vast network that links people, places, and experiences. This visual metaphor reflects Telstra’s commitment to providing seamless communication, underpinned by reliable and innovative technology that brings people closer together. It beautifully illustrates how Telstra’s brand is grounded in connection—both physical and emotional—delivering meaningful relationships in a rapidly evolving digital world.
Where art meets innovation: The Telstra Ballet Awards activation
The Telstra Ballet Awards creatively integrated Telstra’s brand identity with the artistry of the dancers by using the brand’s signature colours in paint and powder. The ballet dancers immersed themselves in these vibrant hues, visually representing the connection between Telstra’s dynamic brand and the expressive movement of ballet. This striking visual metaphor highlighted the fusion of technology and art, symbolising how Telstra brings colour, energy, and innovation into the cultural space through its support of the arts
