Leonie Quill: Portfolio

Brand storytellerInnovatorStrategistLeaderCreator

Hi, I’m Leonie—a brand strategist and creative leader passionate about turning purpose into powerful experiences.

I help brands come to life through thoughtful strategy, storytelling, campaigns, and immersive design. Whether it’s shaping a narrative, launching a national campaign, having one to one conversations or creating a digital installation that invites interaction, my work is grounded in connection, customer insight and creativity. I believe the strongest brands don’t just speak—they’re felt, remembered, and lived.

Here’s a selection of projects I’ve led or played a key role in bringing to life.

NextSense: An award winning brand

NextSense Centre for Innovation:
Environmental brand experience

The Story of NextSense

NextSense: A new era of Next launch

Telstra: Life in full colour, rebranding Austrlaia’s largest telco

Tesltra TVC: Human centred
brand strategy

Telstra NYE campaign:
A showcase of brand strategy in action

Telstra + Australian Ballet brand activations

Carphone Warehouse UK: Service led brand strategy

Carphone Warehouse UK: Christmas campaign

Incredible Colleagues: Bringing our brand to life from the inside out

Healius: National healthcare strategy for three major brands